PPC & Google Ads Agency
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At Ikai Media, we value bringing results to your business using our proven marketing formulas. With our expertise, we can grow your customer base and improve your online presence dramatically.
- We don't just buy clicks; we buy contracts. Our strategy combines traditional Google Search Ads with Local Services Ads (LSA) to dominate the top of the search results.
- You need a return on your ad spend, not just traffic. We focus on Cost Per Lead (CPL) and Conversion Rate. We track every form fill and phone call to ensure your money goes back into your pocket.
Client Feedback
ROI You Can Measure
The best Website Design work starts with a clear plan, strong communication, and a site that represents the business correctly. Our clients come to us when they need a better online presence, cleaner conversion paths, and a marketing asset they can actually use.
Instant Visibility: Skip the line. Your ads appear at the very top of Google Search and Maps immediately after launch.
Local Services Ads (LSA): We manage your LSA profile to showcase your license, insurance, and reviews directly in the search results, building instant trust.
Precision Targeting: We can target specific zip codes or income levels to ensure your ads only show to clients who can afford your custom homes or commercial site work.
Pay Per Click Cost
Transparent Pricing We believe your marketing budget should go toward getting leads, not just paying agency fees. Our pricing model is simple and built for scale.
Management Fee: 20% of your total ad spend.
Minimum Ad Spend: $1,500/month (Required to generate sufficient data for optimization).
Service Fee Cap: We cap our management fee at $2,000/month. This means if you scale your ad spend to $15,000 or $50,000, our fee stays the same. We don’t punish you for growing.
- Immediate Lead Generation: Your ads appear at the top of Google the moment we launch.
- Negative Keyword Protection: We block terms like "DIY," "cheap," or "jobs" so you never pay for bad clicks.
- Competitor Conquesting: We bid on your competitors' names so their potential clients see your offer first.
- LSA & Google Guarantee: We Help you with the verification process to get your business the trusted "Google Screened" badge.
- Custom Landing Pages: We build pages specifically designed to convert traffic into phone calls, not just website visits.
- Call & Form Tracking: You will know exactly which keyword generated every single lead.
- Geo-Fencing: We restrict ads to your exact service radius so you aren't driving to jobs you don't want.
- 24/7 Budget Monitoring: We actively manage your bids to lower your Cost Per Lead (CPL) over time.
Our Website Design Process
A Clear Project Plan From Discovery to Launch.
Discovery Call
We evaluate your service area and profit margins to determine if PPC will yield a profitable return for your specific trade. We don't run ads unless the math works.
Budget & Agreement
We define your daily ad spend and management tier. You pay the first month's retainer to secure our team, and we immediately begin account initialization.
Strategic Kickoff
We align on your "money" keywords (e.g., "Emergency Septic" vs. "New Install") and begin the verification process for your Google Guaranteed (LSA) badge.
Research & Planning
We conduct deep competitor analysis to see what bids are winning in your market. We map out your negative keyword lists to prevent wasted spend on low-quality clicks.
Asset Development
Our team builds your custom landing pages, writes high-converting ad copy, and installs conversion tracking pixels to ensure every lead is recorded.
Launch & Optimization
We flip the switch. Your ads go live, and we begin the daily process of adjusting bids and refining targets to lower your cost per lead.
More Digital Marketing Services
Supporting Services That Approach How You Want to Grow.
Frequently Asked Questions
Specific Pay Per Click (PPC) Details
PPC is immediate. Unlike SEO, which builds over time, your ads appear at the top of Google search results as soon as the campaign goes live. We typically have campaigns launched and generating leads within 5–7 business days.
It tells homeowners that Google has verified your license and insurance. It builds instant trust and significantly increases call rates. We handle the entire verification process for you to get you badged.
Most DIY campaigns fail because of “broad match” keywords. You end up paying for people searching “how to fix a septic tank” instead of “hire a septic contractor.” We use Negative Keywords to block bad traffic and Custom Landing Pages to ensure you only pay for leads who are ready to hire.
No. Construction is cyclical. You need the ability to turn marketing on when you are slow and off when you are booked. We manage your ads month-to-month, giving you full control over your budget and your schedule.
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Take control of your project pipeline. Get high-quality leads exactly when you need them.