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Pay Per Click (PPC)

Proven Strategy

We don’t just buy clicks; we buy contracts. Our strategy combines traditional Google Search Ads with Local Services Ads (LSA) to dominate the top of the search results.

Guaranteded Results

You need a return on your ad spend, not just traffic. We focus on Cost Per Lead (CPL) and Conversion Rate. We track every form fill and phone call to ensure your money goes back into your pocket.

Have you worked with a Marketing Agency before?
What Service Interests You? (select multiple if needed)
Note: our Agency Is ready to start new projects at your earliest convenience. Project timelines vary depending on a range of factors but we ask that you allow a minimum of 2 weeks from start to delivery of service.
What is your estimated monthly marketing budget? (select the range that best fits)
Note: Our campaigns start from a minimum of $1000 p/m 2 . Project costs can vary significantly depending on your competition. We will create custom proposals for your campaigns, including detailed fees, after we meet to provide clarity on any costs moving forward.
How did you hear about us?

Importance of Pay Per Click (PPC)

What Is It? And Why Do You Need It?

Why Pay Per Click (PPC) Matters

Construction is a feast-or-famine industry. Sometimes you have a 6-month backlog; other times, you have a gap in the schedule that costs you money in idle equipment and crew downtime. PPC is your throttle. Unlike SEO, which takes time to build, PPC allows you to turn lead flow on or off instantly. It gives you control over your pipeline, allowing you to target specific high-margin jobs exactly when you need them.

Benefits Of Pay Per Click (PPC)

  • Instant Visibility: Skip the line. Your ads appear at the very top of Google Search and Maps immediately after launch.

  • Local Services Ads (LSA): We manage your LSA profile to showcase your license, insurance, and reviews directly in the search results, building instant trust.

  • Precision Targeting: We can target specific zip codes or income levels to ensure your ads only show to clients who can afford your custom homes or commercial site work.

Past Results

Our Past Successful Ad Campaigns Results

50+ Qualified Leads

6 Months

400% Conversion Increase

2 Months

30% Click Rate

3 Months

2x Traffic Increase

5 Months

3x ROI

7 Months

100+ Leads

5 Months

Client Feedback

ROI You Can Measure

Excavators and Builders stick with us because we make their phone ring. We provide transparent reporting so you see exactly where your money is going and how much revenue it brings back. See what happens when you stop guessing with your ad budget and start investing in a proven system.

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Pay Per Click (PPC) Costs

Pricing & Features

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Pay Per Click Cost

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Transparent Pricing We believe your marketing budget should go toward getting leads, not just paying agency fees. Our pricing model is simple and built for scale.

  • Management Fee: 20% of your total ad spend.

  • Minimum Ad Spend: $1,500/month (Required to generate sufficient data for optimization).

  • Service Fee Cap: We cap our management fee at $2,000/month. This means if you scale your ad spend to $15,000 or $50,000, our fee stays the same. We don’t punish you for growing.

Our Process

Onboarding Made Easy

Discovery Call

We evaluate your service area and profit margins to determine if PPC will yield a profitable return for your specific trade. We don't run ads unless the math works.

Budget & Agreement

We define your daily ad spend and management tier. You pay the first month's retainer to secure our team, and we immediately begin account initialization.

Strategic Kickoff

We align on your "money" keywords (e.g., "Emergency Septic" vs. "New Install") and begin the verification process for your Google Guaranteed (LSA) badge.

Research & Planning

We conduct deep competitor analysis to see what bids are winning in your market. We map out your negative keyword lists to prevent wasted spend on low-quality clicks.

Asset Development

Our team builds your custom landing pages, writes high-converting ad copy, and installs conversion tracking pixels to ensure every lead is recorded.

Launch & Optimization

We flip the switch. Your ads go live, and we begin the daily process of adjusting bids and refining targets to lower your cost per lead.

Frequently Asked Questions

Specific Pay Per Click (PPC) Details

How fast will I see results?

PPC is immediate. Unlike SEO, which builds over time, your ads appear at the top of Google search results as soon as the campaign goes live. We typically have campaigns launched and generating leads within 5–7 business days.

What is the "Google Guaranteed" badge?

It tells homeowners that Google has verified your license and insurance. It builds instant trust and significantly increases call rates. We handle the entire verification process for you to get you badged.

I tried Google Ads before and lost money. How is this different?

Most DIY campaigns fail because of “broad match” keywords. You end up paying for people searching “how to fix a septic tank” instead of “hire a septic contractor.” We use Negative Keywords to block bad traffic and Custom Landing Pages to ensure you only pay for leads who are ready to hire.

Do I have to sign a long-term contract?

No. Construction is cyclical. You need the ability to turn marketing on when you are slow and off when you are booked. We manage your ads month-to-month, giving you full control over your budget and your schedule.

Contact Ikai Media

Stop Waiting For The Phone To Ring

Take control of your project pipeline. Get high-quality leads exactly when you need them.

Have you worked with a Marketing Agency before?
What Service Interests You? (select multiple if needed)
Note: our Agency Is ready to start new projects at your earliest convenience. Project timelines vary depending on a range of factors but we ask that you allow a minimum of 2 weeks from start to delivery of service.
What is your estimated monthly marketing budget? (select the range that best fits)
Note: Our campaigns start from a minimum of $1000 p/m 2 . Project costs can vary significantly depending on your competition. We will create custom proposals for your campaigns, including detailed fees, after we meet to provide clarity on any costs moving forward.
How did you hear about us?
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