Google is simplifying how it builds trust with consumers. The “Google Guaranteed” and “Google Screened” badges are being retired. In their place is a single, unified blue checkmark: the Google Verified badge.
This isn’t just a visual change. It represents a shift in how Google presents trustworthy businesses on Local Services Ads (LSA) and Google Business Profiles (GBP). The money-back guarantee is gone, and the focus is now squarely on your verified status and reputation.
Here is what you need to know and the actions you need to take.
Key Changes: From “Guaranteed” to “Verified”
The most significant change is the removal of the Google Money-Back Guarantee. Google is no longer financially backing services rendered by businesses with the badge. The new blue checkmark signifies that your business has passed Google’s verification process, including background checks, license verification, and insurance checks.
This shift puts the onus of trust back on your business’s reputation and service quality, rather than a Google-backed financial promise. Wanna find out how to do that? Check out How build trust with the New Google Verification Badge
Visual Comparison: Before and After
This graphic details the specific changes from the old system to the new one, highlighting the removal of the guarantee and the unification of the badge.
Benefits of the Google Verified Badge
Even without the money-back guarantee, the new badge carries significant value for your business.
Builds Consumer Trust: The blue checkmark is a universally recognized symbol of authenticity. It tells potential customers that Google has verified your business exists and is licensed.
Increases Visibility: Verified profiles stand out in search results, particularly in Local Services Ads, leading to higher click-through rates.
Differentiates Your Brand: In a crowded market, the badge sets you apart from unverified competitors.
Signals Professionalism: It shows you have taken the necessary steps to be vetted, which can be a deciding factor for discerning customers.
How to Take Advantage of the New Badge
To get the most out of this change, you need to be proactive. Don’t just let the badge sit on your profile. Use it as a tool to demonstrate your reliability.
Your Plan of Action
Follow these steps to ensure you are fully leveraging the new “Google Verified” status.
Update Your LSA Profile
Log in to your Local Services Ads account. Ensure all your documentation is current. This includes your business license, insurance, and any specific requirements for your industry and location. For example, if you are a General Contractor in Northern Indiana, make sure your county registrations (like in Elkhart or St. Joseph counties) are up to date.
Prioritize Customer Reviews
Without the Google guarantee, your reviews are more important than ever. They are the primary way customers will gauge the quality of your work. Actively solicit reviews from satisfied customers and respond professionally to all feedback. A strong review profile combined with the verified badge is a powerful trust signal.
Leverage Your Status in Marketing
Don't just rely on Google to display the badge. Mention your "Google Verified" status in your other marketing materials. Add a note on your website, in your email signature, and on your social media profiles. It's a quick way to communicate that you are a legitimate, vetted business.
Specific Requirements for Northern Indiana Contractors
For our clients in the home services sector in Northern Indiana, here are some specific details to keep in mind:
General Contractors: Indiana does not have a state-level license for general contractors. You will need to provide proof of your county-level registration. Check with your local Building Department (e.g., Elkhart County or St. Joseph County) to ensure you are compliant.
Excavators: Similar to general contractors, excavators often need to be registered and bonded at the county level. Ensure your bond is active and meets the local requirements.
For more in-depth information on this topic for contractors, please see our dedicated post on what Northern Indiana contractors need to know about Google’s new trust badge.
Conclusion
The new Google Verified badge is a positive step towards a more transparent and trustworthy online marketplace. By understanding the changes and taking proactive steps to maintain your verified status and build your reputation, you can continue to use Google’s tools to grow your business.
If you need assistance with your Local Services Ads or have questions about this transition, our team at Ikai Media is here to help. Learn more about our paid advertising services to see how we can support your business.
